Steve Perrins - Our Founder & CEO

Steve has worked extensively in providing fitness solutions in some of the most challenging environments around the world during a military career that spanned 23 years. He has held Sales and International Sales Director roles with US fitness brand Cybex International, leading UK fitness manufacturer Indigo Fitness and aquatics group exercise solution provider Aquaphysical. Over the last 12 years Steve has worked with a multitude of International customers helping them overcome the challenges of providing both outdoor and indoor fitness equipment solutions in some remote locations.

Steve is an MBA, project management practitioner and a keen triathlete and multi-discipline athlete. 

Rob Thurston - Our Sales Director 

With over 30 years experience in the fitness industry, Rob has been pivotal helping customers from across all the sectors with their indoor and outdoor fitness projects. Previously, Rob worked for 12 years as UK Commercial Director for the leading US fitness brand Cybex International, several years as Country Manager for Inbody UK, 3 yrs as Managing Director for Jordan Leisure and 5 yrs with UK chain Springhealth Leisure as National Group Fitness Manager.

Rob also owns a 20,000 sq ft fitness facility in Leicestershire and is qualified as a personal trainer with both the American Council of Sport Medicine and YMCA with further qualifications in sports nutrition, boxing coaching, and injury rehabilitation. With a sporting background including a Black Belt in Karate and is now a successful Over 40’s Mens Physique winner.